Top Beauty Retail Apps on Android in Finland: Q2 2025 Performance

In the second quarter of 2025, Finland's beauty retail app market on Android showed varied performance across the top five applications. This analysis provides insight into their weekly downloads and active user trends, sourced from Sensor Tower.

Notino: perfumes and cosmetics saw fluctuating weekly downloads, peaking at around 3.1K in mid-April. Active users increased from 757 at the start of the quarter to a peak of 3.7K, before settling at 1.8K by the end of June.

Dermosil experienced more stable download numbers, with a high of 727 in late April. While there was no active user data available, the consistent download figures suggest steady engagement.

The RITUALS - Cosmetics app showed a significant spike in downloads in late May, reaching over 1.4K. Active users also increased notably, peaking at 2.8K in the same period, before stabilizing around 1.7K.

Lyko maintained a consistent download rate throughout the quarter, with numbers ranging between 260 and 362. Unfortunately, no active user data was available.

Finally, Oriflame had modest download numbers, with a peak of 113 in early April. Active users remained relatively stable, fluctuating slightly around the 1.6K mark.

These insights highlight the dynamic nature of the beauty retail app market in Finland. For a deeper dive into these trends, more data is available through Sensor Tower.